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Eurovision: the winner takes it all

May 15th, 2014 - Posted by Debbi Lyle Essey in Information Trends

Waterloo, Save Your Kisses for Me, Making Your Mind Up.  The list of seminal Eurovision song winners is short. On Saturday 10 May, a new name was added to the pantheon of victors, alongside ABBA, Lulu and Ruslana.  Step forward Conchita Wurst, Austria’s most successful bearded drag act, narrowly beating The Netherlands’ The Common Linnets and Sanna Nielsen, representing Sweden.

Interest in the event, which this year saw songwriters from 26 countries competing for the ultimate prize, remains high.  In advance of Conchita’s semi-final performance on Thursday 8th May, the odds on an Austrian victory were 33/1.  On completion of her performance, these had been slashed to 5/2, making her the hot favourite.

Here at LexisNexis we thought it would be interesting to see how the media profile of the winner and two runners up fared across the 10 days leading up to and beyond the contest (View the analysis). Initially interest in Conchita Wurst seems relatively low.  On 5 May the media focussed more than double the amount of profile on the Dutch group the Common Linnets than they did on Conchita – a theme that remained even more marked on 6-7 May.  This is perhaps surprising bearing in mind Russia and Belarus were both campaigning to have her song blocked in advance of the event.   

Eurovision Top 3 results

Things changed from 8 May onwards. Conchita’s share of articles grew from less than 25% to almost 50% overnight.  By the day of the performance, media focus was squarely on the Austrian diva and, perhaps unsurprisingly, following the contests conclusion, Conchita’s share of volume of articles exploded.  On 12 May, Nexis Analyser tracked more than 550 articles on Ms Wurst.

Remarkably, interest in the Common Linnets remained fairly steady throughout the week, peaking at 150 article on the day of the contest.  Sadly for the band, by the 14 May, when Conchita was still enjoying a significant volume of media profile (more than 100 articles on that day), the Common Linnets had all but disappeared.  British band Morcheeba once sang “Everyone Loves a Loser” but it seems for the media, coming second in Eurovision is not enough to sustain a steady profile.

Nexis Analyser allows businesses to monitor their own or competitor media profile over time, charting key messages over time and comparing media profile historically or by different publications.  The output is highly visual, enabling users to simply and effectively display changes in media profile over time.  Nexis Analyser monitors information from more than 35,000 news and business sources over an archive of more than 30 years.  It can also be used to discover which artists at Eurovision got most media profile.

What do you think?