With technologies rapidly developing and borders between digital, marketing and PR roles becoming more blurred how do you stay top of the game? Download our free E-book to learn the 4 key skills you, as a modern PR Professional, need to evolve and embrace to future proof your role.
Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights.
It’s finally here – episode 7 of the Small Data Forum, hosted by Thomas Stoeckle. This month’s conversation covers a range of topics from the loss of control of personal data to the spread of misinformation and questionable political advertising.
Since President Trump’s election victory, the influence of fake news on political opinion has been widely discussed and debated. In January an MP-led investigation into the phenomenon was announced - dive into how the UK takes a stance on fake news.
'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
In their first SDF podcast of 2017, Neville, Sam and Thomas enjoy a wide-ranging conversation that looks at the issues of loss of trust in institutions, fake news and post-truth and ultimately how to tell more compelling stories with better data.
A huge opportunity for PR & Communications professionals arise when companies keep a close eye on international media. Working the Chinese New Year holiday into their promotional calendars can really leverage global coverage. Knowing your market, like Coca Cola does, increases the chance to promote goods or services internationally.
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part.
In an already confusing landscape of post-truth and fake news, this week President Trump's administration has added to the quagmire through use of the phrase 'Alternative Facts'. We share 3 tips for brand, PR and Comms professionals and launch our new pragmatic guide: 'Operating in a Post-Truth World'.
A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.