'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
In their first SDF podcast of 2017, Neville, Sam and Thomas enjoy a wide-ranging conversation that looks at the issues of loss of trust in institutions, fake news and post-truth and ultimately how to tell more compelling stories with better data.
A huge opportunity for PR & Communications professionals arise when companies keep a close eye on international media. Working the Chinese New Year holiday into their promotional calendars can really leverage global coverage. Knowing your market, like Coca Cola does, increases the chance to promote goods or services internationally.
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part.
In an already confusing landscape of post-truth and fake news, this week President Trump's administration has added to the quagmire through use of the phrase 'Alternative Facts'. We share 3 tips for brand, PR and Comms professionals and launch our new pragmatic guide: 'Operating in a Post-Truth World'.
A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.
Our latest, Christmas and year-end edition of the Small Data Forum podcast reflects on the production of fake news, influencing google rankings and the promise of augmented intelligence.
Our latest Small Data Forum podcast focuses on recent surprise political outcomes and the mechanisms at play: the psychology of predictions, the new phenomenon of fake news, echo chamber effects and the way data was analysed and interpreted.
Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up completely different strategies for each territory. However, there is recent precedent for commercial ideas circling the globe, bringing rich new PR opportunities with them - for evidence, simply look at Black Friday and Cyber Monday.
The media landscape has changed a great deal in recent years, and becoming a good PR partner for a brand means knowing how to weather a communications crisis. We explore expert opinion on which crisis management tactics perform best.