JWT London use Nexis for research and driving their decision making
18 Sep 2014 12:00 am by Claire Barker
With clients around the globe benefiting from our valuable services for due diligence and research purposes, we often get asked about the impact of our work and how we help our users. To that end, we have worked with some of our clients to showcase how our solutions have helped them. These case studies are now featured in a series of posts.
JWT London is an international creative agency established more than 100 years ago. They work with global brands such as Shell, Nestlé and Nokia to create memorable and effective marketing campaigns. They are currently one of the largest advertising agencies in the world.
JWT London invest heavily in research so that they have access to the best information for driving their decision making. Research helps them carry out essential tasks such as writing copy for employee newsletters or researching new business opportunities.
The busy research department is headed up by Business Intelligence Director Marie Stafford. Mary ensures her team has access to important information by using over 30 different tools to provide the right levels of insight. An important tool in this group is Nexis® which offers a diverse collection of more than 23,000 news and information sources on brands, markets or consumers, and a huge range of company, financial and industry sources. Mary notes how Nexis contributes to the researchers’ day:
“At the start of the day we use Nexis to alert us to relevant news on clients. During the working day we use Nexis to monitor cultural shifts, track trends or gauge the growth of new technologies. Of all the tools we have access to, Nexis is the most indispensable.”
It would take considerably more time and resources to complete the work that JWT London do without Nexis. Unlike web pages, with Nexis you can instantly download numerous articles in one go. And an unexpected benefit has been a reduction in the number – and cost – of printed media being purchased due to the number of print sources available. Nexis has become a critical tool for delivering the news and information that the research department needs to succeed.
Access to information like this isn’t just limited to international creative agencies, organisations of all sizes can take advantage of Nexis to support their research. If you feel like Nexis could help drive more income for your agency, you might benefit from a consultation with one of our specialists.
Read the full case study here: http://bis.lexisnexis.co.uk/solutions/success-stories/JWT-powering-decision-making
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