The National Trust uses Nexis to build a clear picture of their supporters
28 Aug 2014 12:00 am by Claire Barker
With clients around the globe benefiting from our valuable services for due diligence and research purposes, we often get asked about the impact of our work and how we help our users. To that end, we have worked with some of our clients to showcase how our solutions have helped them. These case studies are now featured in a series of posts.
The National Trust is the largest voluntary contribution organisation in Europe. It protects and opens to the public more than 300 historic houses and 160 gardens. As one of the largest charities in the UK, it has to generate more than £400 million a year to conduct its work. Memberships and visitor income cover only a third of costs. The work of the National Trust is only possible with the collaboration of thousands of supporters; from volunteers and loyal members to major donors and those who remember the charity through a legacy.
The fundraising team needs to be smart in the way they approach potential benefactors by researching high net worth individuals and companies that might give donations or legacies. Having access to up to date information on these prospects is vital.
Using Nexis® the National Trust can research detailed information that offers insight into existing and potential supporters such as biographical profiles on individuals who might have donor potential. Broad media theme searches find individuals and companies who might be philanthropically oriented. Sources such as Debrett’s and ICC Company Reports then build a detailed understanding of the connections between people and businesses to determine if they are good candidates for fundraising efforts.
The diverse range of information in Nexis helps the National Trust by providing access to trusted sources, alerts to new information and a central resource for business information. Research Manager Sacha Newman, who is responsible for research for the major donor fundraising team, explains:
“When approaching major donors it is critical to have current information. For example if someone has recently divested assets they may be more approachable than someone who has recently experienced a loss making business. Up to date information on donors and prospective supporters ensures our approaches are made to relevant people at a suitable time.”
The National Trust recognises the importance of approaching potential donors in a way that is respectful and relevant. “The information that we glean from Nexis enables us to generate a much richer picture and ensure our approaches are more relevant and timely,” concludes Sacha.
Check out the full case study here: A Complete Picture of Donor Researching
Research like this isn’t just limited to national charities; non-profit organisations of all sizes can take advantage of Nexis to support their fundraising goals. If you feel like Nexis could help drive more income for your charity, you might benefit from a consultation with one of our specialists.
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