Winter Wonderland: How the Media is Covering the Winter Games in Beijing

February 14, 2022 by Leela Bozonelis

LexisNexis® microsite tracking coverage of the Winter Games goes live

New athletes and events. Heartbreaking losses and high-flying wins. Medal counts and maybe a few media gaffes. That’s right: it’s time for the 2022 Winter Games.

As all eyes point to Beijing, LexisNexis® is rolling out a special Winter Games news tracker. Powered by our Nexis Newsdesk™ media intelligence solution, the tracker will monitor news and media coverage in near real time to give an up-to-date overview of how nearly 100,000 international news outlets are covering the world’s biggest winter sporting event. Here’s what you can expect to find.

Who’s Who in Winter Sports

Is Germany’s Francesco Friedrich still the one to watch in bobsledding? Has America’s Shaun White maintained the media's focus in snowboarding? And what’s the world media saying about Japan’s Yuzuru Hanyu, a favorite in figure skating?  We’re tracking the personalities making headlines the world over in our who’s who in winter sports.

What’s Trending?

The media aren’t just covering the Winter Games and athletes themselves. In our Popular Topics tracker, you can see a breakdown of the top trending topics surrounding media coverage of the Winter Games. Most of the conversation has revolved around COVID-19, which comes as no surprise on the heels of the omicron variant. However, other topics such as human rights and sports betting are also major points of conversation.

All Eyes Are On...

If you’re curious about coverage related to curling... we’ve got you covered. Our Popular Events chart reports which events secure major coverage. Currently, ice hockey holds the top spot with more than one-quarter of the media coverage, with snowboarding and curling rounding out the top three. We expect interest to wax and wane, however, as competition gets underway.

And Now a Message from Our Sponsors

Like most sporting events, the Winter Games are sponsored by organizations hoping to link their brand to the feel-good stories generated by a major international competition. Thanks to Nexis Newsdesk, we can see how brands are being covered in conjunction with the event.

Where’s This Coming From?

Which countries are generating the most headlines? In the chart below, the darker the color, the more the coverage. The United States is the frontrunner when it comes to the country with the most coverage. But with the Games occurring in China this year, that could change as the competition kicks off. Keep your eyes peeled for how these progress over time.

So Sentimental

The Winter Games offers an opportunity for the world to rally around the trials, triumphs and tears of some of the world’s most elite athletes. As an event that celebrates the coming together of cultures and countries, it’s no wonder media coverage tends to skew positive. A little love goes a long way.

Our special news tracker provides just a few examples of how Nexis Newsdesk can help communications pros curate, visualize and take action on media intelligence. Want to learn more about what Nexis Newsdesk can offer your company? Request a demo today.