How business news consumption has shifted to the personalised social news stream
08 Oct 2019 9:27 am by Leela Bozonelis
According to Pew Research, 'Millennials' (born 1981-96) prefer to consume news directly from social media, whereas 'Baby Boomers' (born 1946-64) are far more likely to place their trust in local TV. The Deloitte's Media Consumer Survey 2015 suggested that the majority of daily media consumption for those under the age of 30 now involves a smartphone.
The effect of social media on news consumption
The way news is consumed has changed; people now expect the same ease of use and personalisation available in social media, in their business news and information.
What is clear from research is that all generations, including 'Generation X' – those who bridge the gap between 'Millennials' and 'Baby Boomers' – are increasingly using the internet and social media, which offers a new kind of curation to media consumption.
With more than 90,000 smartphone news apps available, consumption of news through apps is now being enhanced by curation functionality that enables users to personalise the news they get. Third party apps can now curate news from different sources in one location meaning that the power to choose the news has never been greater.
As the line between business and consumer disappears people now expect to consume business news and information in the same way they consume information in their personal social media channels.
Arming employees with relevant news
Businesses can easily leverage tools that allow them to provide tailored and relevant news and business information to employees in an easy to use, personalised, 'social media style' feed.
Relevant news and business information can help keep employees informed on their specific industries, competitors, suppliers, prospects, and potential customers. This in turn helps the business as a whole make better decisions.
Developments in mobile technology mean that news aggregation and curation is becoming increasingly sophisticated. A number of interactive features and functions can now be offered to personalise delivery of news, as well as interactive insight and analytics with news content.
While news consumption is changing its value to business is increasing
The internet has drastically reduced the size of the world. No longer do you have to be in London to read the Evening Standard, or be in Japan to read Japanese commentary on local industrial issues.
The power of the evolution of internet media is not limited to instant delivery of global news: live posts from social media channels as diverse as blogs, forums, Twitter, Facebook, Google+, YouTube and many more can be integrated directly into personalised feeds; national and local TV broadcast video clips can be streamed instantly regardless of location; automated updates and email delivery can provide alerts for breaking news; and carefully categorised posts offer fully searchable databases of historical information.
LexisNexis Media Monitoring
The LexisNexis Newsdesk mobile application allows businesses to provide their employees with carefully curated news feeds, based on a topics or search terms, to be delivered to employees at the right time. The Newsdesk app allows employees to get targeted and relevant news and business information delivered right to their devices so they can be kept up-to-date on what matters to the organisation. Put simply, better informed employees make more informed decisions.
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