The content challenge - making sense of the modern media landscape

October 09, 2019 by Leela Bozonelis

In the age of online and social media the role of the information manager has changed.
The volume and frequency of content sources has exploded making it harder to decide what is relevant. Information companies will need to continue to respond to the changing landscape by integrating sources of information online, and businesses will continue to demand more from researchers.

How has the media landscape changed?

The days when information managers could keep track of the media simply by monitoring analogue sources are gone.  Today, those with responsibility for deciding on the best means of monitoring data are faced with radically different media landscape from that of their predecessors.  The sources of content are 'always on' and it floods in from newspapers, trade publications, social media, broadcast media, biographical sources, company data, industry reports, country reports and notices about Politically Exposed Persons (PEPs) and sanctions.

Delivering value

For the information professional, understanding this vast media landscape and presenting it to a business in a way that informed decisions can be based upon it, can be challenging.  The sheer amount of noise from different media sources can make it extremely difficult to find meaningful insights or messages of value.

Value is no longer measured simply by the volume of content that is being delivered, information managers are coming under pressure to deliver critical business insights to their organisations.  This insight is expected to form the basis of decisions about organisational change and innovation – effectively basing the future of organisations and enterprises on data.


Visualisation tools enable faster and better decisions while alerts and newsletters allow the dissemination of insight across organisations.  With the right media intelligence tool in place, data can easily be customised and integrated into an organisation's intranet, web portal or CRM.

The right analytical tools enable information managers to spend less time on collecting and analysing data because they automate the process.  This frees managers up to deliver valuable insights and strategic advice to their organisations upon which decisions about change and direction can be based.

Making sense of a cluttered and fragmented media landscape

Choosing the right media intelligence tool is vital.  Organisations need to be able to rely upon a service to ingest and analyse vast quantities of unstructured data, organise it into a relevant ontology and then to deliver structured data in the form of reports filled with relevant and insightful structured information.

A recent survey found that in companies where analytics are used, there was a 26 per cent improvement in business performance over a three-year period.

LexisNexis delivers a range of self-service and bespoke analysis and reporting options.  These tailored services are able to search and track relevant news sources and uncover and deliver insight through advanced analytics.  Users access reports through an advanced dashboard which brings together data from all relevant sources – web, print, social media, blogs and broadcast media.

p.s. 3 ways you can apply this information right now to better understand news monitoring and analytics

  1. Monitor industry conversations to keep track of what the press and internet are saying. Our innovative technology and premium content – including traditional and new media – will help you transform information into actionable intelligence. Find out more.
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