Research & Insights

The latest buzz can be a great conversation point but using research to see the long view is how to really understand what motivates your audience.

From research to innovation, modern-day libraries are embracing technology - Here’s how they’re meet the needs of communities around the globe.

A brand persona, like Perfectionist Paul, can be a great tool for strategic branding. The secret? Make sure it’s well-researched.

Media professionals find themselves responsible for doing extensive research and background checks on contestants for game shows. If they overlook a key piece of scandalous information about a potential contestant, there is a risk of the show losing credibility. It is imperative to find trustworthy, fully vetted news and information leading to intelligent, informed decisions.

There are a host of simple things one can do to help determine the source credibility of online content.

There is a difference between brand identity and corporate identity but finding the latter may prove to be more difficult than reading the name on a label. For researchers looking to determine who owns what, these considerations may help.

Gain research insights into potential business partnerships to learn of potential threats and harm to professional reputation.

Every organisation deserves a great leader but finding the right person to fill the proverbial captain’s chair can be a challenge. The right research plan, along the best technological tools, can improve the process and help source the best candidates.

Nexis Uni® and LexisNexis Newsdesk® were selected as finalists for SIIA CODiE awards—Best Content Search & Discovery and Best Source for Library, Reference or Education Resources. Learn more.

Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively

New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. Read our latest popst on how PR pros can use it to their advantage.

What do measurement, history, and silos have in common? When addressed properly, nothing will hold you back from turning data into insights into powerful change.

No matter what your business, today’s customers expect content. They want to trust their business partners to be experts in the services and solutions they provide, and one of the most accepted and expected ways to earn that trust is through content.

Going for the gold? Analyze now and research the past when finalizing sponsorship strategies

Nobody likes to be caught unaware—especially when you are in charge of providing insights to your organisation. Learn how Comprehensive Company Information can remove uncertainty and remove the roadblocks to real insights.

This blog talks about removing the roadblocks in 2018 for better research insights. Find out more about the topic by reading the blog here. Click now! BIS UK Blog

If you’re not learning from the past, you won’t be able to harness the power of history to sharpen your data today. First, it’s about trusting your content sources.

Being prepared is something that translates to success in business. The more informed and prepared you are, the more informed your decisions will be, resulting in greater success and satisfaction. Check out these three steps to research success.

Making sound business decisions requires a good deal of research and information gathering. Without knowing the history of a company or the market trends of the industry, your company can be exposed to risks that can affect its reputation and liability, and potentially vulnerable to financial losses or worse, complete failure

Don’t get caught in the trap of the free web. Check out this blog on the pitfalls of how the free web shapes public opinion and the dangers that come without fact checking.