Find Online Brand Abuse and Stop It with LexisNexis® Brand Protection Powered by Appdetex
30 Mar 2021 10:00 am by Megan Burnside
Our sister division within LexisNexis, LexisNexis® Intellectual Property, just announced a new alliance with Appdetex, a global brand protection expert, to offer LexisNexis® Brand Protection Powered by Appdetex in Europe and the Middle East. Learn more about this alliance by reading the press release. The alliance combines the strong global presence of LexisNexis® with best-in-class solutions from Appdetex that automate finding and removing malicious online brand impersonators swiftly to minimize financial and reputation damage.
“With the accelerated adoption of digital channels during the COVID-19 pandemic, brand abuse has become systemic,” said Faisal Shah, CEO of Appdetex. “Coordinated networks and individual bad actors have stepped up creating fake websites, mobile apps, ads, and social profiles to prey upon internet and mobile users and interrupt interactions between customers and the brands they trust.
“Aggressive attacks on our customers’ brands in digital channels generate additional cost of doing business from lost sales and potential legal liabilities,” said Joe Froehlich, Managing Director, LexisNexis Intellectual Property solutions.
Brands need potent weapons to fight economically motivated bad actors who apply modern digital marketing strategies and technology to conduct systemic brand abuse and take advantage of consumers using the most loved brands as bait. Brand Protection allows us to help reduce risk for our clients, their customers and other valued brands.
LexisNexis® Brand Protection Helps Enable You to:
- Uncover unknown bad actors and entire abuse networks and ecosystems.
- Gain a central, comprehensive view of brand abuse across all digital channels.
- Efficiently remove and remediate brand abuse.
- Understand the behaviors and tactics of bad actors.
- Reduce laborious searches and unmanageable spreadsheets to track infringements.
- Find brand abuse the naked eye and other solution providers miss.
To learn more about how we can help you find online brand abuse, thoroughly investigate it and quickly stop it, visit our website here.