Don't let misinformation influence your next business decision
September 13, 2017 by Megan Burnside
The term "fake news" is the new normal in today's landscape, but decisions that fall flat based on poor- quality or missing information are nothing new in the business world. While some professionals have a nose for sniffing out misinformation, it can be challenging to separate high-quality content from questionable reporting. While we often think of journalists as having access to the best information possible, even they can be misled by seemingly innocuous details when they're taken out of context. How can you be sure that the details you're quoting in your business are accurate and will help you reach the right decisions? Here are some things to consider: the quality of search results, the importance of using a trusted platform, and the freedom you have to search confidently with the correct tools.
Google and Misinformation
Google and other search engines provide you with an endless stream of information on a particular topic. However, the quality of that information can be questionable unless you stay within a safe and defined ecosystem of trusted sites. With the abundance of content that is promoted with the hopes of ranking in the first page of search results, it's unlikely that your initial results are going to provide authoritative journalistic research. Search leaders note that Google and other search engines are in the business of making information available, but that may not include the specific piece of content that you need to make good decisions. Relying on misinformation can have long-term repercussions for your career, your business, and even on your country. Even revered platforms such as the New York Times have been required to issue retractions in the recent past.
Trusted Delivery Platforms
One of the best ways to quickly determine the validity of information is to find a trusted and vetted delivery platform. The most reliable search tools such as Nexis provide the difference between taking your chances in the wild frontier of the open web and finding information on a respected online news and information service that is known for accuracy. As more information moves behind a paywall, you're even less likely to find details in the open web than you have in the past as protected information may not be indexed for search in the same way—meaning the most relevant and accurate results may be missing from your next Google search.
If your decisions ride on whether or not the information that you're gathering or providing to others is accurate, knowing that you have the best quality content available to guide your decision making is critical. At LexisNexis, we actively search for the best content available written by authorities on the topic. You won't simply be searching summaries from the open web and hoping that the article you purchase from a paywall-protected site has the information that you need to complete your project. Instead, you'll search broad or deep and apply our proprietary SmartIndexing® technology to ensure you receive exactly what you are looking for.
Get the support you need and deserve so your next project exceeds all expectations. Don't be stuck making decisions using faulty data, or disseminating information that is proved invalid at a later date. Instead, work with LexisNexis to cut through the clutter and capture the compelling and accurate content necessary to enable you to act with complete confidence when making important business decisions.
3 Ways to apply this information now:
1. Get some tips! Download the LexisNexis whitepaper: "WHEN RESEARCH GETS REAL: 4 Ways Bad Information Can Happen to Good People."
2. Learn more about how LexisNexis Research Solutions can help you act with complete confidence.
3. Share this blog with your colleagues and network.