Meet a Content Classic: 4 Reasons to Take Advantage of News from The Associated Press in Your Business Research on Nexis®
April 22, 2021 by Megan Burnside
The internet has been a game-changer for knowledge sharing, enabling comprehensive research and collaboration from the nearest laptop, tablet, or smartphone. Unfortunately, the internet has also been a super-spreader of misinformation, leading to an ‘infodemic’ where it can be hard to separate fact from fiction. That’s why access to a source like The Associated Press is critical. One of the most recognized news brands in the world, this independent, not-for-profit news cooperative—whose members are U.S. newspapers and broadcasters—has “…a long-standing role setting the industry standard for ethics in journalism“ and is committed to “Advancing the Power of Facts.”
Decades of Headline News, All in One Place
The signing of a Nuclear Non-proliferation pact by 15 countries including the U.S., France and Soviet Union, to curb the spread of nuclear weapons. Lasers first being used to initiate a fusion reaction. The debut of Star Wars in theatres. Elvis Presley dies at the age of 42. The first test flight of NASA’s space shuttle. If it made headlines in 1977, The Associated Press (AP) covered it, and Nexis captured it—and we’ve been doing it ever since. Are you making the most of this great resource in Nexis and Nexis Uni?
Here are some great reasons to include sources from The Associated Press when conducting research, media monitoring, data mining and analytics and more.
- Global coverage. The AP network is extensive. With a reporter in 250 locations across 100 countries and in every U.S. statehouse, you can be confident that wherever news breaks, The Associated Press will be there too. As a Nexis or Nexis Uni user, this means you can stay on top of the latest news, whether you’re keeping tabs on a potential new market to evaluate potential risks or opportunities or following an industry or competitor brand to inform strategic decisions.
- Historical perspective. With a 44-year archive of AP content, researchers can track trends over time or get valuable background about newsworthy events and individuals. Such a deep archive of news data can also fuel machine learning applications that leverage natural language processing or enable a range of data analytics.
- The source news outlets around the world rely on. Conservative or liberal, right or left—it seems that even the news has a point of view these days. Plus, as we mentioned earlier, the internet is awash with misinformation. While multiple sources can add context to research, in the end, you also need to validate your findings. When you want a source recognized by media bias analysis as a solid neutral ground—choose a source that respected news outlets on both sides of the aisle use when developing their own stories.
- Specialized sources. Sometimes you need a firehose. Sometimes a faucet will do. The same holds true for news. The Associated Press offers a variety of sources beyond its namesake—and Nexis and Nexis Uni allow you to search any or all of these sources.
- The Associated Press
- Associated Press Financial Wire
- Associated Press International
- AP Spanish Online
- Associated Press News Briefs
- The Associated Press Election Results
- The Associated Press State & Local Wire
Writing an article on international trends? Check out Associated Press International. Looking for buy/sell signals from the news? Add The Associated Press Financial Wire to your source list. These different sources allow you to quickly home in on relevant news or zoom out to capture a big picture view.
Check out Nexis now to check out this valuable resource!