With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.

Strategic analytics can give marketing leaders the tools they need to link social media and communications activity to bottom line results.

Start-ups bring innovation that can be a catalyst for major industry changes. If your competitive intelligence activities lack a way to identify and track these potential disruptors, there’s a blind spot with potentially significant effects.

While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises.

When a competitor faces negative media coverage, don’t make the mistake of assuming your organisation is off the hook. It’s important to plan for the scenario of a competitive crisis going viral.

Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively

five reasons you need to monitor what’s being said about your company, brand and competitors.

Competitive intelligence goes beyond what your local or global rivals are doing. Here are three ways you can enhance the value of your competitive intelligence.