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With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.
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Strategic analytics can give marketing leaders the tools they need to link social media and communications activity to bottom line results.
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Start-ups bring innovation that can be a catalyst for major industry changes. If your competitive intelligence activities lack a way to identify and track these potential disruptors, there’s a blind spot with potentially significant effects.
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No matter where you work within an organisation, seeing your company reflected positively in the news is bound to elicit a sense of pride
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When a competitor faces negative media coverage, don’t make the mistake of assuming your organisation is off the hook. It’s important to plan for the scenario of a competitive crisis going viral.
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Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively
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five reasons you need to monitor what’s being said about your company, brand and competitors.
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Competitive intelligence goes beyond what your local or global rivals are doing. Here are three ways you can enhance the value of your competitive intelligence.