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Print
  • Five steps to smarter media monitoring and analytics
    Five steps to smarter media monitoring and analytics
    October 08, 2019 by Leela Bozonelis
    With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.
    • Media Monitoring
    • Business Intelligence
    • Competitor Analysis
    • Proving value/ROI
  • Five Steps to Media Insight
    Five Steps to Media Insight
    October 08, 2019 by Leela Bozonelis
    Strategic analytics can give marketing leaders the tools they need to link social media and communications activity to bottom line results.
    • Media Monitoring
    • Business Intelligence
    • Competitor Analysis
  • Research the Unknown: How to Gather Intelligence on Your Industry’s Next Start-Up
    Research the Unknown: How to Gather Intelligence on Your Industry’s Next Start-Up
    June 05, 2019 by Sam Hemmant
    Start-ups bring innovation that can be a catalyst for major industry changes. If your competitive intelligence activities lack a way to identify and track these potential disruptors, there’s a blind spot with potentially significant effects.
    • Media Monitoring
    • Business Intelligence
    • Competitor Analysis
  • Media Monitoring Find Value in the Success of Competitors
    Media Monitoring Find Value in the Success of Competitors
    March 14, 2019 by Leela Bozonelis
    No matter where you work within an organisation, seeing your company reflected positively in the news is bound to elicit a sense of pride
    • Business Intelligence
    • Competitor Analysis
    • Media Monitoring
  • The Benefits of Building a Competitive Crisis Plan
    The Benefits of Building a Competitive Crisis Plan
    March 04, 2019 by Leela Bozonelis
    When a competitor faces negative media coverage, don’t make the mistake of assuming your organisation is off the hook. It’s important to plan for the scenario of a competitive crisis going viral.
    • Crisis comms
    • Competitor Analysis
    • Media Monitoring
  • Top 3 Tips for Communicating Competitive Intelligence to the C-Suite
    Top 3 Tips for Communicating Competitive Intelligence to the C-Suite
    February 25, 2019 by Megan Burnside
    Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively
    • Business Intelligence
    • Competitor Analysis
  • What’s being said about your company, brand and competitors
    What’s being said about your company, brand and competitors
    February 11, 2016 by Leela Bozonelis
    five reasons you need to monitor what’s being said about your company, brand and competitors.
    • Brand reputation
    • Competitor Analysis
    • Media Monitoring
  • How Media Monitoring &amp; Analysis Leads to Better Competitive Intelligence [White Paper]
    How Media Monitoring & Analysis Leads to Better Competitive Intelligence [White Paper]
    February 05, 2016 by Leela Bozonelis
    Competitive intelligence goes beyond what your local or global rivals are doing. Here are three ways you can enhance the value of your competitive intelligence.
    • Business Intelligence
    • Competitor Analysis
    • Media Monitoring

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