Follow these 5 steps to build a crisis communications strategy that lets PR professionals take proactive measures in an uncertain and fast-moving digital world.

The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking.

Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance.

Learn what details your press release should include so that it effectively communicates your message to members of the media and the public.

Find out the distribution and reporting features your press release tool needs to amplify reach, improve audience targeting, and quickly track success.

A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.

Zak Gallop, Senior Product Manager, discusses what makes working on our Nexis Newsdesk media monitoring solution a worthwhile endeavor.

You’re tracking your media coverage but now what? Here are 5 questions to ask yourself and how Nexis Newsdesk™ can help.

Numbers are a great asset to any pieces of communication because they lend validity to your claims. But by their nature, numbers and data are difficult to understand. Here are some methods to ensure you’re telling the story behind the numbers.

Take a behind-the-scenes look at how our Nexis Newsdesk Mobile app was developed, as told by Senior Product Manager Sara DeSmidt!

Read this webinar recap to learn about the newest changes to Nexis Newsdesk and how they help you gain better media insights faster.

Learn what it takes to amplify your reach—so your press releases are read by more of your target audience at just the right time.

Our latest blog posts provides some helpful tips for making the most of Nexis Newsdesk to improve external communications, enhance social media and provide insights throughout your company.

Read our latest blog post to learn why smart brands rely on media intelligence to keep them informed and help them make strategic, business-building decisions.

Just last week, SIIA announced finalists for its 35th annual CODiE Awards… and we’re excited that 3 of our solutions made the list. Get details here!

Marketing and Communications pro uses Newsdesk to gather data for a presentation to the C-Suite

Communications professional develops a social media message strategy based on trends she uncovers with Newsdesk.

Nexis Newsdesk™ makes it easy to deliver valuable insights to the C-suite. Get to know five pre-built analyses to help measure – and provide actionable insights around – metrics that matter

Media intelligence solutions are not created equal. When evaluating your options, there are seven features that you shouldn’t even try to do without. Use our handy checklist to compare Newsdesk to the competition.

Vanity metrics feel good,but they don’t provide the substance companies &brands need to grow. The quicksandof vanity metrics weaken the communications industry. To learn more, read our latest blog post.