Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before

2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.

Breaking News: The bar for earning national media placements is extremely high. Here’s how to appropriately set expectations at the start of any #mediarelations planning process.

LexisNexis latest ebook highlights the tech shift of a modern PR professional and how to gain the modern skillset's needed in this role.

Online reputation management is knowing when and how to respond to what people are saying about your company, brand or services.

With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.

When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?