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Print
  • 5 Wacky Ways Non-PR People Define Communications Success
    5 Wacky Ways Non-PR People Define Communications Success
    October 09, 2019 by Leela Bozonelis
    Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before
    • Media Monitoring
    • Proving value/ROI
    • PR & Comms
  • Public Relations TNT (Trust and Tech):
    Public Relations TNT (Trust and Tech):
    October 09, 2019 by Leela Bozonelis
    2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.
    • Media Monitoring
    • Proving value/ROI
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  • How to Set Realistic Earned Media Expectations
    How to Set Realistic Earned Media Expectations
    October 09, 2019 by Leela Bozonelis
    Breaking News: The bar for earning national media placements is extremely high. Here’s how to appropriately set expectations at the start of any #mediarelations planning process.
    • Media Monitoring
    • Proving value/ROI
  • The evolving skill set of the modern PR professional
    The evolving skill set of the modern PR professional
    October 09, 2019 by Leela Bozonelis
    LexisNexis latest ebook highlights the tech shift of a modern PR professional and how to gain the modern skillset's needed in this role.
    • Media Monitoring
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    • PR & Comms
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  • How online can affect the bottom line – media monitoring for marketers
    How online can affect the bottom line – media monitoring for marketers
    October 08, 2019 by Leela Bozonelis
    Online reputation management is knowing when and how to respond to what people are saying about your company, brand or services.
    • Media Monitoring
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    • Proving value/ROI
    • PR & Comms
  • Five steps to smarter media monitoring and analytics
    Five steps to smarter media monitoring and analytics
    October 08, 2019 by Leela Bozonelis
    With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.
    • Media Monitoring
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  • A 5-step Roadmap for Measuring PR Results in a Post-AVEs World
    A 5-step Roadmap for Measuring PR Results in a Post-AVEs World
    September 27, 2018 by Leela Bozonelis
    When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?
    • Media Monitoring
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  • Improving athletic performance – the growing role of data in sport
    Improving athletic performance – the growing role of data in sport
    September 21, 2016 by Leela Bozonelis
    The 2016 Olympic games in Rio were labelled the most technologically advanced to date. Episode three of the Small Data Forum podcast discusses how advances in gathering and analysing data are being used to improve athlete performance.
    • Big data
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