Breaking News: The bar for earning national media placements is extremely high. Here’s how to appropriately set expectations at the start of any #mediarelations planning process.

2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.

When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before. What can PR pro's learn from this?

Instead of inviting consumers to shop at its stores on Black Friday, REI created the #OptOutside campaign, which encourages customers to check out its website for hiking trails, mountain destinations and other outdoor excursions.

This blog talks about how modern PR becomes equivalent to breadth of skills in addition to depth. Find out more about it through this blog here. BIS UK Blog

LexisNexis highlights how to work with corporate leadership for valuable PR strategies

This blog talks about PR reputation management embracing long-term preparation. If you'd like to know more about the topic, click here right now. BIS UK Blog

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story you've pitched reaches the masses. As long as brands consider the importance of credible and relevant media outlets very early in a campaign, they can focus hard on these particular channels.

LexisNexis latest ebook highlights the tech shift of a modern PR professional and how to gain the modern skillset's needed in this role.

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights.

LexisNexis explores how PR professionals balance today’s media relations given the fast pace of news and the spread of fake news damaging reputations.

'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.

A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.

Tips for PR professionals on using effective planning, metrics and digital technology to produce results and prove the effectiveness of marketing strategies.

Communications professionals that identify clear objectives and build a measurement framework and programme around these ideas enable outcomes to be measured effectively, and can demonstrate concrete “business results” to encourage “buy in” from senior decision makers.

With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.

Online reputation management is knowing when and how to respond to what people are saying about your company, brand or services.