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Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before
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2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.
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Breaking News: The bar for earning national media placements is extremely high. Here’s how to appropriately set expectations at the start of any #mediarelations planning process.
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LexisNexis latest ebook highlights the tech shift of a modern PR professional and how to gain the modern skillset's needed in this role.
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Online reputation management is knowing when and how to respond to what people are saying about your company, brand or services.
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With an estimated 2.5 quintillion bytes of new data created every day, media monitoring and analytics is vital to filter out the noise.
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When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?