Ensuring a consistent brand message is a key challenge for communications and marketing. It is especially difficult when engaging with social media users and reactive crisis communications and negative news mentions.
Almost half of respondents to the 2016 ‘Global Social Journalism Study’ claimed they could no longer work effectively without social media, with 78% of journalists saying they are more engaged with their audience because of it.
Whether the UK remains in the EU or leaves is the primary political battle of 2016. The LexisNexis EU Referendum Tracker is monitoring traditional and social media coverage up to the vote on 23rd June. This week we look at social sentiment and what influence this will have on voting behaviours in the referendum.