With clients around the globe benefiting from our valuable services for due diligence and research purposes, we often get asked about the impact of our work and how we help our users. To that end, we have worked with some of our clients to showcase how our solutions have helped them. These case studies are now featured in a series of posts.
M&C Saatchi is an international advertising agency with a global network of offices in 26 locations. The company works with brands such as Virgin, Peroni and Twitter, generating award winning marketing campaigns.
Bringing incredible creative projects to life demands much hard work from a wide range of functions including planners, account managers and the new business departments. M&C Saatchi’s Central Strategy Unit offers a fast-turnaround ‘one stop shop’ for the information they need to do their job successfully. Access to factual, licensed information is a necessity.
With Nexis, the Central Strategy Unit can easily research through more than 23,000 news sources and a huge range of company, financial and industry sources providing a global outlook and a local view for a complete analysis of the information they need. Being able to offer such a wide range of information to their internal clients is a key to the success of the Central Strategy Unit. Head of Intelligence, Mike Spencer, explains:
“Nexis makes it quick and simple to access information across so many industries, companies and other sources. This is exactly what we require on a daily basis to support our clients and grow our business.”
The Central Strategy Unit also benefits from the increased awareness that Nexis Alerts offer which search and monitor for keywords or phrases and push new information via email. Check out the full case study here: M&C Saatchi accessing trusted information
Access to resources like this isn’t just limited to international advertising agencies, agencies of all sizes can take advantage of Nexis to support their research. If you feel like Nexis could help drive more income for your agency, you might benefit from a consultation with one of our specialists.