Was 2017 the year you reached all your donor support and fund development goals? If you answered yes, congratulations! But if you’re like most development professionals, you probably feel there is always more you can do to be successful. From growing your major donor list to creating targeted campaigns that put your organisation front and center, your work is never done.
Ongoing, deep research can have real impact in improving your efforts; however, many teams don’t use research to its fullest potential because they’re dealing with limited time, resources and people power.
That’s why we’ve developed a Tip Sheet to help you get more out of every donation request. By adding depth and dimension to what you know about your donor base, you can connect, engage and build relationships that translate into real results. Here, we take a look at the current barriers you may be facing:
Today, there are more than one million charitable nonprofits. In addition to this already crowded landscape is the emerging fact that most nonprofits are now also competing with for-profit companies. Standing for “good” is no longer a differentiator; it’s becoming a cost of entry. With lines blurring between charity and business, today’s development professional needs to not only compete, but compete better than ever before. Here’s where research can make the difference. By leveraging the power of multiple, trusted content sources, you can ensure you’re getting the full picture of the people and organisations with which you want to align.
Research is probably just one of your many responsibilities. One way to ensure you’re making the most of your time without sacrificing your research quality is by finding a solution that can set up automated alerts. With this proactive feature in place, you can be confident you’re not missing an update, article or news event that matters to your donors or your organization.
Real insight into your potential donors means pulling relevant data from multiple sources. You can get the most out of thousands of sources by working with a research partner that can aggregate them to give you a holistic view of the people and organisations you’re interested in. Make sure you have partners that can take on this critical role – getting you to the right information while sifting out the irrelevant details.
If these barriers sound familiar, our tip sheet will help you move past them toward real impact.