Marketing and competitive intelligence professionals are expected know what's trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor such vast quantities of news — let alone analyse it to find insights.
Our Media Analytics experts Ryan Williams and Zak Gollop recently hosted a media intelligence webinar where they discussed how media-monitoring solutions can help to discover trends, opportunities and possible threats to ensure brands, products, and organisations can thrive.
Watch the media intelligence webinar by clicking on the thumbnail below:
How enhanced media intelligence empowers better decision making
In this webinar, we discuss how media-monitoring solutions can help organisations sift through print, Web, broadcast and social content to uncover actionable insights. Through case studies and a demo, we highlight how to gain perspective to make data-driven decisions with LexisNexis Newsdesk.
p.s. 3 ways you can apply this information right now to better understand news monitoring and analytics