The value of having real-time access to what people are saying about your company is essential to anyone involved in communications. LexisNexis Newsdesk® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and marketing professionals with the most current news and information available. From web-based articles to social media outlets, data can easily be searched, analysed and shared through this platform. Over the last year, we've made a series of improvements to some of the tool's features in the hopes of creating an even more seamless and successful user-friendly experience. Jan Knight, independent market research consultant, shared her takeaways on the updated features in the Jinfo "Mini review of LexisNexis Newsdesk - recent enhancements."
Here are some of the latest revamped features Knight applauded in her review:
1. Analysis Builder
This newly revamped tool still guides you through the creation and analysis of charts, but the process is now 75 percent faster than before. You can now search specific chart types, and the tool provides different analysis options available, including competitive, industry, market and social media.
2. Search status
A new "selected filters" box allows you to view and keep track of the filters set during a search.
3. The "what's new" icon
The "what's new" icon is used as a learning database for users who want to find out which new enhancements and additions have been made to Newsdesk. With updates every three weeks, you can always stay abreast of the latest system changes.
4. Search interface
We cleaned up our search engine interface, making it sleeker and enabling an easier way to pick filters than before. Start by choosing the type of source you're searching for, then scale it down with optional filters such as emphasis, languages, locations, source lists, topics and date. An "extras" tab allows you to set a filter for paid registration articles or sources with an image.
5. Search phrase alert
You gave feedback, and we listened. The search interface has now been updated to notify you if a phrase is stated incorrectly. After typing out a search phrase, you'll see a green checkmark that tells you when the phrase is correctly formed. When the phrase is incomplete, a red X will appear to let you know there's an error.
We've updated Newsdesk to offer a more user-friendly interface that provides an easy-to-follow help menu, faster chart building and simpler sharing and searching opportunities to enhance the overall experience.
"Part of the differentiation of Newsdesk is that clients can monitor both traditional media and social media in one tool," wrote Knight. "Competitive intelligence and brand monitoring are made much
simpler with this all-in-one platform, and companies can stay abreast of competition more quickly than before."
All new key features emphasize saved time, a critical element in the busy working world of PR professionals like you, and that resonates with our bottom line. Read the full review from Jinfo, and stay tuned for more exciting enhancements in the near future.