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There are a host of simple things one can do to help determine the source credibility of online content.
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As the global economy suffers from the effects of COVID-19, many PR pros are forced to trim their budgets. Here are some tips for doing so.
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Workers at Eurostar are undertaking industrial action and will strike for seven days – including two weekends – this month
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Pokemon Go was a phenomenal global hit. But despite its success, Nintendo faces a flurry of negative news stories about the dangers of playing the game.
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When a competitor faces negative media coverage, don’t make the mistake of assuming your organisation is off the hook. It’s important to plan for the scenario of a competitive crisis going viral.
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How can communicators ensure an effective marketing-communications strategyas COVID-19 changes the world—and dominates the headlines? Our latest post explores four best practices.
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The media landscape has changed a great deal in recent years, and becoming a good PR partner for a brand means knowing how to weather a communications crisis. We explore expert opinion on which crisis management tactics perform best.
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Headlines have once again highlighted allegations of fraud - Volkswagen’s admission that they were designing and installing software in millions of diesel engines to cheat official emissions testing. The consequences, civil, regulatory and criminal, of such actions look likely to be severe.