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As the global economy suffers from the effects of COVID-19, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
There are a host of simple things one can do to help determine the source credibility of online content. -
How can communicators ensure an effective marketing-communications strategyas COVID-19 changes the world—and dominates the headlines? Our latest post explores four best practices. -
Pokemon Go was a phenomenal global hit. But despite its success, Nintendo faces a flurry of negative news stories about the dangers of playing the game. -
When a competitor faces negative media coverage, don’t make the mistake of assuming your organisation is off the hook. It’s important to plan for the scenario of a competitive crisis going viral. -
Why did the pollsters and the bookmakers wrongly predict the outcome of the EU Referendum? Does a simple yes or no question mean it is easy to predict the answer? -
The media landscape has changed a great deal in recent years, and becoming a good PR partner for a brand means knowing how to weather a communications crisis. We explore expert opinion on which crisis management tactics perform best. -
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part. -
Headlines have once again highlighted allegations of fraud - Volkswagen’s admission that they were designing and installing software in millions of diesel engines to cheat official emissions testing. The consequences, civil, regulatory and criminal, of such actions look likely to be severe.