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How can Big Data from thousands of TV and radio interviews help PR and Marketing pros evaluate brand performance? Find out in our blog. -
LexisNexis explores the opportunities to PR & Comms professionals to leverage the Chinese New Year. -
AI has vastly changed the landscape of analytics in the last few years- learn how machine learning and big data can help predict markets and offer valuable business insights. -
This blog talks about the authenticity in the age of social media PR. Learn more about the pros and cons of social media, and how it can benefit your business. Click here. BIS UK Blog -
The role of the information manager has changed. They must now deliver critical business insights to their organisations. -
Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before. What can PR pro's learn from this? -
2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges. -
Communications professionals that identify clear objectives and build a measurement framework and programme around these ideas enable outcomes to be measured effectively, and can demonstrate concrete “business results” to encourage “buy in” from senior decision makers. -
Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. -
Changes to the law, along with significant increase in media interest, have made corporate responsibility a more serious subject for brands and companies.