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How can Big Data from thousands of TV and radio interviews help PR and Marketing pros evaluate brand performance? Find out in our blog. -
LexisNexis explores the opportunities to PR & Comms professionals to leverage the Chinese New Year. -
Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before -
AI has vastly changed the landscape of analytics in the last few years- learn how machine learning and big data can help predict markets and offer valuable business insights. -
This blog talks about the authenticity in the age of social media PR. Learn more about the pros and cons of social media, and how it can benefit your business. Click here. BIS UK Blog -
The role of the information manager has changed. They must now deliver critical business insights to their organisations. -
2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges. -
Online reputation management is knowing when and how to respond to what people are saying about your company, brand or services. -
LexisNexis latest ebook highlights the tech shift of a modern PR professional and how to gain the modern skillset's needed in this role. -
When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?