Client Success
- Egon Zehnder – staying on top of the latest news
- Huntswood – accessing information quickly and effectively
- CILT – sharing the latest industry insights with members
- Engagor – providing social media engagement & insights
- M&C Saatchi - accessing trusted information
- GSK - saving the cost of external consultants
- Severn Trent Water - filtering out irrelevant noise
- The National Trust - building a picture of supporters
- NSPCC - a complete picture of donor potential
- SP Angel - onboarding new clients efficiently
- JWT - powering decision making
- Currency Matters - going beyond watch lists
- Intrinsic Financial Services - carrying out efficient checks
Posts by category Information Trends
Research reveals who‘s killing real news!
2 August 2017 - Posted by Jessica Sinfield in Information Trends
Free news can turn costly when you take it at face value. In situations where it really matters whether we're relying on verified, accurately-reported news, the fact is, we're probably going to have to pay for it. So, what are we to do about the fake news crisis?
UK general elections, micro-targeting voters and getting the right data
25 July 2017 - Posted by Thomas Stoeckle in Information Trends, Media Monitoring
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and I reflect on the outcome of the recent general elections in the UK.
Back to the future or fast forward to a new normal?
21 June 2017 - Posted by Thomas Stoeckle in Information Trends
In the latest episode of the #SmallDataForum podcast, we discuss the latest piece of Big News to our usual scrutiny - the lively debate about old vs new media. The growth of social media and the EU Referendum are both huge topics in this episode, listen today!
Getting the facts right on air: The TV producers fast guide to fact checking
16 June 2017 - Posted by Freddie Cornish in Information Trends
42 percent of UK adults surveyed trust news organisations and even fewer—29 percent—trust journalists. And social media is adding fuel to the fire. Check out our TV producers fast guide to fact checking to ensure that on air content is factually accurate to build trust once again.
The Facebook files, machine learning and fake news continues
25 May 2017 - Posted by Thomas Stoeckle in Information Trends
It's time for the latest podcast in the series, episode 8 of the Small Data Forum. Neville Hobson, Thomas Stoeckle & Sam Knowles partake in an extensive discussion on The Facebook files, machine learning and managing change and the fake news phenomenon.
The Evolving Skillset of the Modern PR Professional
27 April 2017 - Posted by Pim Stouten in Information Trends, Media Monitoring
With technologies rapidly developing and borders between digital, marketing and PR roles becoming more blurred how do you stay top of the game? Download our free E-book to learn the 4 key skills you, as a modern PR Professional, need to evolve and embrace to future proof your role.
PR Crisis at 20,000 Feet
19 April 2017 - Posted by Simon Gaunt in Information Trends, Media Monitoring
Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights.
How does Big Data convert into Business Value?
3 April 2017 - Posted by Neville Hobson in Information Trends
It’s finally here – episode 7 of the Small Data Forum, hosted by Thomas Stoeckle. This month’s conversation covers a range of topics from the loss of control of personal data to the spread of misinformation and questionable political advertising.
The threat of misinformation: the UK takes a stance on fake news
27 March 2017 - Posted by Bobby Chadha in Information Trends
Since President Trump’s election victory, the influence of fake news on political opinion has been widely discussed and debated. In January an MP-led investigation into the phenomenon was announced - dive into how the UK takes a stance on fake news.
PR pros vs. the spread of disinformation
20 February 2017 - Posted by Jessica Sinfield in Information Trends, Media Monitoring
'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
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