What do measurement, history, and silos have in common? When addressed properly, nothing will hold you back from turning data into insights into powerful change.
No matter what your business, today’s customers expect content. They want to trust their business partners to be experts in the services and solutions they provide, and one of the most accepted and expected ways to earn that trust is through content.
Implementing a media measurement program can be an intimidating task for many PR professionals. After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises. Here is a brief primer on six widely-used media measurement metrics and the key question they're trying to answer.
Was 2017 the year you reached all your donor support and fund development goals? If you answered yes, congratulations! But if you’re like most development professionals, you probably feel there is always more you can do to be successful. Check out our five top tips to increase the power of your donation requests.
Every four years, the world turns its attention to the winter or summer games, hoping to be inspired by stories of struggle and strife, triumph and personal success. Going for the gold? Analyse now and research the past when finalising sponsorship strategies!
Nobody likes to be caught unaware—especially when you are in charge of providing insights to your organisation. Learn how Comprehensive Company Information can remove uncertainty and remove the roadblocks to real insights.
Ready to remove the roadblocks to real results in 2018? It’s simpler than you think. As you plan for this year, you know that your customers are going to want financial insights that help them grow. But how do you ensure you’re giving them what they need to make better decisions?
If you’re not learning from the past, you won’t be able to harness the power of history to sharpen your data today. First, it’s about trusting your content sources.
Being prepared is something that translates to success in business. The more informed and prepared you are, the more informed your decisions will be, resulting in greater success and satisfaction. Check out these three steps to research success.