With technologies rapidly developing and borders between digital, marketing and PR roles becoming more blurred how do you stay top of the game? Download our free E-book to learn the 4 key skills you, as a modern PR Professional, need to evolve and embrace to future proof your role.
Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights.
'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
A huge opportunity for PR & Communications professionals arise when companies keep a close eye on international media. Working the Chinese New Year holiday into their promotional calendars can really leverage global coverage. Knowing your market, like Coca Cola does, increases the chance to promote goods or services internationally.
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part.
A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.
Our latest, Christmas and year-end edition of the Small Data Forum podcast reflects on the production of fake news, influencing google rankings and the promise of augmented intelligence.
The media landscape has changed a great deal in recent years, and becoming a good PR partner for a brand means knowing how to weather a communications crisis. We explore expert opinion on which crisis management tactics perform best.
Strategic analytics can give marketing leaders the tools they need to link social media and communications activity to bottom line results. Use our five steps guide to help you maximise the effectiveness of your measurements, and the impact of your results:
Brazil is preparing for the arrival of 16,000 athletes and more than 600,000 spectators as the Olympic Games begin in Rio on 5th August, but a number of issues surrounding the games this year have prompted some calls for the event to be postponed or cancelled. How will this impact official sponsor marketing campaigns?