Entering into a partnership without the right front-end research is a risk not worth taking. A potential business partner’s past that includes these red flags is cause for pause.
Top tips on how to successfully rebrand an existing brand to new and current customers.
Nexis Uni® and LexisNexis Newsdesk® were selected as finalists for SIIA CODiE awards—Best Content Search & Discovery and Best Source for Library, Reference or Education Resources. Learn more.
Most company announcements aren’t going to make national primetime news, but that doesn’t mean they don’t have some media value. Here’s how to set the right expectations for any earned media plan.
Whether you’re celebrating international awkward moments, or global pancakes, here’s how your brand can leverage novel holidays on the calendar to gain attention.
Earning media attention for your organisation is hard enough, add in a global audience and it becomes even trickier. Here are 5 tips for success of any global media campaign.
14 March 2019 - Posted by in Media Monitoring
While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises.
Is a competitor facing media backlash? Here’s how to use media monitoring to turn that into an opportunity for you.