When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?
New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. Read our latest post on how PR pros can use it to their advantage.
Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands, including growing consumer support of sustainable brands and increasing company investment in capital for social impact.
The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's why PR professionals should utilise social media to spread the word about their initiatives.
Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. Here are three qualities of the socially responsible brands that appeal to millennials and how PR professionals can emphasise them.
Flips, spins, bends, twirls, jumps, kicks and tricks—all on ice and snow. Winter sports are an impressive display of athletic talent, and those who are far less talented can't stop watching them in awe. Check out our sporting analytics site for more updates on news coverage, media response and sporting analytics from the Winter Games!
As a storyteller in PR, you dig for relevant information and present it in a way that takes your readers on a journey, keeping them intrigued from start to finish. Here are a few of the many advantages of storytelling.
One of the most important tasks PR professionals handle is the creation and distribution of press releases. You're expected to include all necessary details that explain an important - and potentially transformational - development, and it’s expected to be right the first time.
LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution.
It's indisputable that promoting a company consists of different processes today more than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling.