Whether you’re celebrating international awkward moments, or global pancakes, here’s how your brand can leverage novel holidays on the calendar to gain attention.
Earning media attention for your organisation is hard enough, add in a global audience and it becomes even trickier. Here are 5 tips for success of any global media campaign.
14 March 2019 - Posted by in Media Monitoring
While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises.
Is a competitor facing media backlash? Here’s how to use media monitoring to turn that into an opportunity for you.
2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.
When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?
New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. Read our latest post on how PR pros can use it to their advantage.
Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands, including growing consumer support of sustainable brands and increasing company investment in capital for social impact.
The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's why PR professionals should utilise social media to spread the word about their initiatives.
Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. Here are three qualities of the socially responsible brands that appeal to millennials and how PR professionals can emphasise them.