In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. Here are the five reasons you need to monitor what’s being said about your company, brand and competitors.
Understanding the macro-environmental factors that companies have to take into consideration when conducting analysis or market research.
Last week The Guardian published the results of a six month investigation into slave labour and human trafficking in the supply chain of major food retailers. The investigation uncovered evidence that slaves, forced to work for no pay and under a constant threat of violence, were being used in Asia to assist in the production of prawns that end up on the shelves of British supermarkets.
Bribery and corruption issues continue to challenge even the most robust compliance organisations. As a result, some companies and/or individuals respond to this pressure by taking short cuts, acting unethically or even illegally.
Companies with more than 500 employees will need to be more transparent about non-financial matters including respect for human rights and anti-corruption and bribery issues.