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Posts by Chris Scully

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    A 5-step Roadmap for Measuring PR Results in a Post-AVEs World

    27 September 2018 - Posted by Chris Scully in Media Monitoring

    When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric in the PR industry, they blasted open a global debate that has been taking place for decades: How do we credibly measure the results of PR efforts?

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    6 Common Media Measurement Metrics

    3 April 2018 - Posted by Chris Scully in Information Trends

    Implementing a media measurement program can be an intimidating task for many PR professionals. After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises. Here is a brief primer on six widely-used media measurement metrics and the key question they're trying to answer.

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