What does your public relations agency or department do? What services does it offer? If the menu of publicity offerings hasn't expanded in the past few years, you may be in danger of falling behind. The social-saturated, always-on world is a complicated space for companies to engage with, but there's no going back.
How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story you've pitched reaches the masses. As long as brands consider the importance of credible and relevant media outlets very early in a campaign, they can focus hard on these particular channels.
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part.
Almost half of respondents to the 2016 ‘Global Social Journalism Study’ claimed they could no longer work effectively without social media, with 78% of journalists saying they are more engaged with their audience because of it.
Workers at Eurostar are undertaking industrial action and will strike for seven days – including two weekends – this month. With the potential for huge disruptions to customers, and a damaging effect on brand perception, what could be the longer term impact on Eurostar?
Brazil is preparing for the arrival of 16,000 athletes and more than 600,000 spectators as the Olympic Games begin in Rio on 5th August, but a number of issues surrounding the games this year have prompted some calls for the event to be postponed or cancelled. How will this impact official sponsor marketing campaigns?