Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands, including growing consumer support of sustainable brands and increasing company investment in capital for social impact.
It's indisputable that promoting a company consists of different processes today more than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling.
What does your public relations agency or department do? What services does it offer? If the menu of publicity offerings hasn't expanded in the past few years, you may be in danger of falling behind. The social-saturated, always-on world is a complicated space for companies to engage with, but there's no going back.
How quickly and efficiently a PR pro reacts to a disaster rests highly upon the knowledge at the time. Considering the recent crisis from firms such as Volkswagen and Takata, we know that media monitoring and intelligence plays a vital part.
Brazil is preparing for the arrival of 16,000 athletes and more than 600,000 spectators as the Olympic Games begin in Rio on 5th August, but a number of issues surrounding the games this year have prompted some calls for the event to be postponed or cancelled. How will this impact official sponsor marketing campaigns?