Creating content that captures and keeps attention is made easier with clever research. Find trends, stories and more, and explore our top ten tips for journalists and producers to create great content!
Free news can turn costly when you take it at face value. In situations where it really matters whether we're relying on verified, accurately-reported news, the fact is, we're probably going to have to pay for it. So, what are we to do about the fake news crisis?
When suggesting ideas for a new campaign, the first step is getting buy-in from the people who call the shots. Devising a valuable PR strategy means communicating with overall leadership and keeping a strong relationship with the CEO should be the start!
If a crisis hits your company, how up to date is your reputation management? Building a long-term reputation and putting in the legwork are the key components to protecting your brand.
'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
Jumping on the Valentine’s day build-up has become a must in recent years for PR professionals. Connecting with the excitement of the holiday but still relying on your brand's unique hook is a great way to get coverage.
A huge opportunity for PR & Communications professionals arise when companies keep a close eye on international media. Working the Chinese New Year holiday into their promotional calendars can really leverage global coverage. Knowing your market, like Coca Cola does, increases the chance to promote goods or services internationally.
A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.