If a crisis hits your company, how up to date is your reputation management? Building a long-term reputation and putting in the legwork are the key components to protecting your brand.
'77% of PR firms are worried about dealing with the spread of disinformation' - with statistics as high as these its vital for PR professionals to know how to identify, debunk and avoid fake, misleading stories - the topic on everyone's lips.
Jumping on the Valentine’s day build-up has become a must in recent years for PR professionals. Connecting with the excitement of the holiday but still relying on your brand's unique hook is a great way to get coverage.
A huge opportunity for PR & Communications professionals arise when companies keep a close eye on international media. Working the Chinese New Year holiday into their promotional calendars can really leverage global coverage. Knowing your market, like Coca Cola does, increases the chance to promote goods or services internationally.
A new year brings new opportunities for the PR-sphere in an evolving and modern industry. For the Communications departments it's time to explore the strategies and technologies that are set to make 2017 a successful year.