Tempted to edit a photo in order to better align with your story? Inaccurate photo editing can quickly damage the trust consumers place in a brand or organisation. This article shares some top tips on how to edit photos responsibly and ethically.
Most company announcements aren’t going to make national primetime news, but that doesn’t mean they don’t have some media value. Here’s how to set the right expectations for any earned media plan.
Whether you’re celebrating international awkward moments, or global pancakes, here’s how your brand can leverage novel holidays on the calendar to gain attention.
Earning media attention for your organisation is hard enough, add in a global audience and it becomes even trickier. Here are 5 tips for success of any global media campaign.
Is a competitor facing media backlash? Here’s how to use media monitoring to turn that into an opportunity for you.
2018 is in the history books. For PR professionals it was a challenging year of trying to maintain relationships and connections in a time of historic corporate and media distrust. Read our newest blog post on what 2019 may hold for trends & recurring challenges.
LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution.