Forward thinking PR professionals are harnessing the power of data visualisation to offer insight into the success of campaigns and prove the value of the industry. How do you decide which metrics to track? And when you have your metrics, what is the best way to present these to business leaders?
Pokémon Go – the mobile game where players roam the real world in search of virtual creatures is hugely popular. The media is already reporting stories of car crashes and injuries caused by playing the game.
Ensuring a consistent brand message is a key challenge for communications and marketing. It is especially difficult when engaging with social media users and reactive crisis communications and negative news mentions.
The United Kingdom has voted to ‘Leave’ the European Union (EU) by more than one million votes; 51.9% of the UK voted Leave, while 48.2% voted Remain. Age more than any other demographic, had the biggest impact on division between voters.
The UEFA Euro 2016 competition started in France last week so LexisNexis BIS took a look at social and traditional media coverage of the top seven teams to find out which is the fan favourite to win, and whether media profiles offer insight into the ultimate winners of the competition.
Should the United Kingdom remain a member of the European Union (EU) or leave? This is the question registered voters will be receiving on postal ballot papers this week as the United Kingdom prepares to vote on continued membership of the EU on Thursday 23 June.