Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights.
The announcement last week that the merger of BT and EE had received final Competition and Markets Authority approval was met with a host of media headlines. Using the Nexis database of media sources and Nexis Analyser, we decided to see how well BT/EE managed the communications process around the merger and whether any lessons could be gained from comparing this to similar media profile of another merger in the same industry at a very similar time.
As a starting point for competitive analysis, understanding your own strengths and weaknesses as well as those of your competition is vital. There are more ways than ever to glean insight on your competitors, the challenge lies in narrowing down that data until only useful and actionable information remains.