Tracking column inches of coverage or Facebook 'likes' doesn't show you the big picture. With LexisNexis PR and brand management solutions, you can analyse brand mentions of your organisation, clients or competitors across the media landscape to understand how your brand is perceived.
LexisNexis® PR and Brand Management Solutions
Brand management and PR are all about staying alert to media buzz and monitoring conversations around your business. It's a daunting task given millions of news articles, and blogs and social media posts that are published daily.
LexisNexis® understands the key to brand management success centres on tracking exactly what's being said and who's saying it. But you can't simply monitor the media; you also need the ability to quickly analyse and share media intelligence with colleagues and clients alike. Our agile PR and brand management tools can help.
Take charge of your brand perception
Regardless of whether your PR and brand management efforts are on behalf of your own organisation or your clients', your mandate is clear: You need to capture real-time insights so you can respond proactively in a crisis and deliver amazing PR and marketing campaigns.
Plus, in a prove it or lose it world, you must show ROI on your efforts to keep your budget and your client list intact.
Gain vital PR and brand insights from a powerful research platform with customised alerts, analytical tools and an unmatched collection of sources from around the globe, including trusted current and archival news, company profiles, market and industry information—all in one place.
Nexis® Media Contacts Solution
With today's rapidly evolving media landscape, it's important to stay current with the outlets and contacts best suited to earn you publicity on your story. Nexis® Media Contacts Solution allows you to identify relevant publications, outlets, journalists, bloggers, and social media influencers to help amplify your message and increase brand awareness.
Glean business intelligence insights from the most comprehensive, global content collection in the industry. In addition to providing highly targeted collection and filtering of media data, Metabase allows you to deliver greater value by powering your research or analytics platform with a single XML feed.
Nexis® Media Intelligence Research & Analytics
In addition to our media monitoring products, our team of professional analysts, consultants, and project managers are on board to help you understand your media data, achieve your goals, and drive actionable insights and intelligence for your business.
Leveraging Media Intelligence for Effective Competitor Analysis
This eBook explains the importance of competitor benchmarking, details the key components of media intelligence, and then previews five specific use cases for how you can put media intelligence to work in your competitor analysis efforts.
Find out how LexisNexis can support your brand management strategies and prove the value of your campaigns. Be able to access, understand, and use PR-related data to your advantage with the help of these tools.
As a PR professional or Brand Manager we know it's crucial to know what's being said, who's saying it, and glean actionable intelligence to protect your brand or inform your next campaign. With LexisNexis® PR and Brand Management solutions, a company can get access to this data, understand it, and use it to their advantage.
Find out how LexisNexis solutions can support your brand management strategies and prove the value of PR with LexisNexis® PR and Brand Management. Measure results using social analytics. Create measurable data from social conversations that can be used as meaningful insights.
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