Tracking column inches of coverage or Facebook 'likes' doesn't show you the big picture. With LexisNexis PR and brand management solutions, you can analyse mentions of your organisation, clients or competitors across the media landscape to understand how your brand is perceived.
Improve brand awareness with LexisNexis®
As a PR professional or brand manager, you need to stay alert to media buzz to effectively manage your reputation. It's a daunting task given millions of news articles; TV and radio broadcasts; and blogs and social media posts that are published daily.
LexisNexis® understands that the keys to your success center on knowing exactly what's being said and who's saying it. But you can't simply monitor the media; you also need the ability to quickly analyse and share media intelligence with colleagues and clients alike. Our agile PR and brand management solutions can help.
Take charge of your reputation
Regardless of whether your PR and brand management efforts are on behalf of your own organisation or your clients', your mandate is clear: You need to capture real-time insights so you can respond proactively in a crisis and deliver amazing PR and marketing campaigns.
Plus, in a prove it or lose it world, you must show ROI on your efforts to keep your budget and your client list intact.
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